Author Archives: Clifford Newman

All About Finding The Best Video Marketing Companies

When we say video marketing, we almost always refer to Youtube marketing even though there are other video-sharing websites out there like Vimeo. This really isn’t surprising when you consider that Youtube has more traffic than all other video sharing websites combined. So, how do you do video marketing?

You can do it yourself or you can have professional video marketing companies do it for you. But for your own sake, though, if you are serious about making money with video marketing, you should have professional video marketing companies do it for you. This is because, just like Google, Youtube has its own algorithm for ranking different websites. While we do not know the details (the guys at Google is keeping it top secret) about the ranking algorithm, we do know that the professionals who are doing video marketing have information that they gleaned from testing and testing different videos. Really, wouldn’t you rather spend your time marketing your company through other channels that you are better in?

If you search for it online, you will see that there are many companies out there that do video marketing for a living. Of course, they are not created equally, and there are those that are definitely better than others. How do you find these companies that are better than others?

Ideally, you would have a friend who has had great results using a particular video marketing company. However, if you do not know of anyone who can make a personal recommendation, you can go to the different forums for online marketing or Internet marketing and ask the people there who they would recommend.

Create a list of three companies that you can check. When you have a list of highly-recommended companies, call each one of them and ask about their services. More important than the price, ask them about the results that they are having with their videos and that of their clients. Do not hesitate to ask for proof because that is the only way you will know if they are telling the truth.

During the consultation, you need to ask yourself if you will be able to work with the video marketing company. Sometimes this can be a gut level check. In any case, do not ignore your instinct and only go for the service where you feel you will get your money’s worth.

What Can Viral Video Marketing for Your Business?

Advertising a business has always been a very important part of ensuring that they see the highest level of success possible. As a matter of fact, there is an old saying that, without advertising, nothing happens. Many of us have experienced the reality of that statement, either to the good or to the bad. In fact, we often try to come up with different ways of advertising that will push your business to the next level.

The newest kid on the block is the Internet, and although it has been around for quite some time now, it still offers opportunities that are quite unique. One of those opportunities comes in the form of viral video marketing, and you might be surprised with how much of a difference this type of marketing can make. Not only is it a great way to get some direct traffic to your website, it can market your brand and make people think about you before they think about your competition.

At one time, viral video marketing really was just a matter of putting up a video that people liked to watch. Most people would pass them around readily, but today, things have changed considerably. People are getting choosier about the videos that they watch and they only want to pass around the best of the best. That is why the quality of the video is of utmost importance.

If you want to have a viral video, you need to have the right type of equipment. This can be expensive at first, but it can pay off in the long run greater than you could ever imagine. There is something else that you need along with quality equipment, and that is an imagination.

People are not only interested in the quality of the video, they want to ensure that the content is worth passing along. Typically, you can try to appeal to their emotions in some way or another. Making people either happy or sad with the video is a good start but it is also possible to throw something controversial in to get them to pass it along as well.

Online video is one of the most popular things that people do on the Internet. They pass these videos along through word-of-mouth, email, social media and any other way you can imagine. Perhaps it’s time that you got your share of this Internet phenomenon.

Video Marketing Benefits To Remember

Video marketing has started to filter into the world of business quickly, and that is where you have to start catching on as well.

Here are some of the key video marketing benefits that are being cited by marketing experts as being important.

Those who are not jumping in now will miss out on a lot of great value as time goes on.

1) Unique

The first benefit has to do with how unique it is compared to some of the text-based marketing campaigns you might end up running.

Those work, but this can go the extra mile when you do things the right way.

You should be looking into this, so things work out as intended. Video marketing has the power to push your business to the next level and makes sure it stays there for a while.

2) Increases Conversions

Your conversion rate is one of the most important requirements you are going to have, and that is where you want to start. Those who are not looking into conversions will struggle, and that isn’t something you want to deal with as a business owner.

You want the conversion rate to stay high and it will as long as you are using video marketing.

3) Builds Brand Awareness

This is one of the best ways to get the word out according to marketing experts. It has to do with knowing what is needed to ensure people are aware of what you stand for.

Text-based marketing doesn’t work as well as some want it to. This is where video marketing can start to fill the gaps and make things easier for you and your business. Those who want to take that next step will need to realize the power of video marketing when it is put to use.

These are video marketing benefits all business owners need to remember because it doesn’t get better than this as you look to progress. Those who want to take a good step in the right direction will know it has, to begin with these benefits.

Video marketing is a part of the future, and those who are not onboard right now will be left behind. It happens all the time as there are many new changes in the marketing world and this is one that is going to stay around for a long time to come, so it is best to take advantage now.

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