When we say video marketing, we almost always refer to Youtube marketing even though there are other video-sharing websites out there like Vimeo. This really isn’t surprising when you consider that Youtube has more traffic than all other video sharing websites combined. So, how do you do video marketing?
You can do it yourself or you can have professional video marketing companies do it for you. But for your own sake, though, if you are serious about making money with video marketing, you should have professional video marketing companies do it for you. This is because, just like Google, Youtube has its own algorithm for ranking different websites. While we do not know the details (the guys at Google is keeping it top secret) about the ranking algorithm, we do know that the professionals who are doing video marketing have information that they gleaned from testing and testing different videos. Really, wouldn’t you rather spend your time marketing your company through other channels that you are better in?
If you search for it online, you will see that there are many companies out there that do video marketing for a living. Of course, they are not created equally, and there are those that are definitely better than others. How do you find these companies that are better than others?
Ideally, you would have a friend who has had great results using a particular video marketing company. However, if you do not know of anyone who can make a personal recommendation, you can go to the different forums for online marketing or Internet marketing and ask the people there who they would recommend.
Create a list of three companies that you can check. When you have a list of highly-recommended companies, call each one of them and ask about their services. More important than the price, ask them about the results that they are having with their videos and that of their clients. Do not hesitate to ask for proof because that is the only way you will know if they are telling the truth.
During the consultation, you need to ask yourself if you will be able to work with the video marketing company. Sometimes this can be a gut level check. In any case, do not ignore your instinct and only go for the service where you feel you will get your money’s worth.